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Superboost your
Instagram Engagement
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I’m Lezlea and I’m a developer; I love the creativity in my job, the logic, and most of all I simply love figuring shit out!
I’ve been playing the Instagram growth game for well over a year, and since IG doesn’t have its own rule book to success I have created my own (and continued to update it to keep up with their ever improving service – I did say I like figuring stuff out!)
I have so much to share – but let me start with an overview to IG Engagement and below some top IG tips.
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Instagrams main aim is to provide users with relevant content, and as entrepreneurs we want to share our message and add value to those genuinely interested in what we have to offer – the two go hand in hand!
As entrepreneurs growing a following can help us share our message with more people, help us change lives, and of course up-level our business and bring in $£€!
Not only do we need a following, but we need an engaged community.
I can help increase your following with your niche audience, and naturally as they’re interested in your content they will engage…. but there are a lot of things you can do on top of this to increase your engagement, and grow as well!
[/fusion_content_box][/fusion_content_boxes][fusion_content_boxes layout=”icon-with-title” columns=”2″ title_size=”24px” heading_size=”2″ title_color=”#31cdd9″ body_color=”” backgroundcolor=”#f8f8f8″ icon=”” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”#31cdd9″ icon_circle=”no” icon_circle_radius=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” icon_size=”26″ icon_hover_type=”none” hover_accent_color=”#31cdd9″ image=”” image_id=”” image_width=”” image_height=”” link_type=”” button_span=”” link_area=”” link_target=”” icon_align=”left” animation_type=”” animation_delay=”” animation_offset=”” animation_direction=”left” animation_speed=”0.3″ margin_top=”” margin_bottom=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_content_box title=”What is Instagram Engagement?” backgroundcolor=”” icon=”fa-question fas” iconflip=”” iconrotate=”” iconspin=”no” iconcolor=”” circlecolor=”” circlebordersize=”” circlebordercolor=”” outercirclebordersize=”” outercirclebordercolor=”” image=”” image_id=”” image_width=”” image_height=”” link=”” linktext=”Read More” link_target=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Instagram Engagement is the interest and interaction other users show towards your content, simply put it’s the likes and comments on your posts and stories. It can show your followers loyalty level, but also virility.
The Engagement Rate (ER) is the number of likes, comments, or total of both on your posts and can be worked out by;
ER = (Likes &/or Comments) / Followers
Phlanx have an online Engagement Calculator to easily work out your average ER. You can compare it with others in your niche with the same following number (yes it’s true, the bigger your following the lower your engagement) but it is also useful to work it out for a few of your most recent posts too (rather just average)!
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IG Posts are no longer getting the exposure they used to, it’s not as simple as posting a photo and Instagram sharing it to all your followers.
So how does it work; when a post receives lots of likes and comments the Instagram Algorithm can assume your post is good quality that more people will want to see… and so share it out to more of your followers who may be interested, and also to the hashtag feeds and explore page.
So by encouraging and increasing Engagement, we’re increasing the number of people who will see our posts… which in turn will increase engagement.
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3 simple but important steps you can do NOW to help get your content seen by more people
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Use your Instagram Insights to find out when your followers are most active and ensure you post then.
By posting when users are active they are more likely to see and like your post soon after it is posted, making IG realise it’s good and want to share it out more.
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The more frequently you post, the more likely your audience will see and engage with your content and so the more your posts will be shared, then in turn liked… in a beautiful upward spiral!
Make sure it’s Quality over Quantity – stick to a schedule you can consistently maintain and that fits with your work flow!
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To reach an audience outside of your following, ensure to:
– Use smaller and larger hashtags (80% less than 150k hashtags)
– For hashtag inspiration type a key word in the IG search bar or check #’s in relevant top posts.
– Make sure they’re relevant to either your photo or your caption.
– Don’t use the same Hashtags over and over, switch it up!
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As busy entrepreneurs we can’t do ALL the things
so pick and choose what works for you
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Create a plan and even if you only spend 20 minutes a day on one of the different techniques below you will see a difference, and create an engaged audience who love and value all you can do.
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Liking and Commenting on posts outside your follow[ers/ing] is a great way to show IG what topics you are interested in (and hint hint IG where you would like your posts to be shared out to).
Writing personalised comments takes time, there is no getting around that (unless you hire a Virtual Assistant) but by following hashtags in your niche relevant content will pop up in your feed making it a lot easier to find and engage with, saving you time!
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We all want natural engagement, no useless comments from fake accounts please! Engagement Pods exist, and I’ll talk about the pros and cons another time, but you can create your own engagement group and feel good helping each other grow in the process.
Ask your friends, clients, or simply people whose posts you love if they want to engage with you in a meaningful way to drive virility….and promise you will do the same!
How can you do this easily?
- Ask them to turn on post and/or story notifications by clicking the 3 dots next to one of your posts and selecting “Turn on Post Notifications”
- When they notice a post, read the caption and comment on it with at least 4 words.
Personally I would add – don’t worry if you miss a post, please don’t ever feel the pressure to keep up…. but lets comment on each others content as much as we can!
It’s worth noting it would help you are in the same time zone, so you are available when you post.
DON’T ever DM someone with a link to your post – they need to go to your feed and select the photo themselves!
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Yes an eye catching image will grab a users attention but you really want them to linger on your content and engage!
Think about who your ideal followers are and write captions with them in mind – what are they interested in reading about? how can you solve their problems? Own and share your story. Not only does this create a connection with you, but it shows IG that your content is valuable if users are spending time reading it!
Encourage your followers to comment on your posts by asking questions in your captions, suggesting they tag friends, or simply by creating thought provoking captions.
You can also prompt users to visit your Linktr.ee, send you a DM for more info, and mention all the other ways they can get in touch!
Like this post? Don’t forget to turn on post notifications so that you never miss a post!
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